How e-commerce strategy is impacting boardroom discussions

The impact of COVID-19 on U.S. business has accelerated all things e-commerce, digital transformation and virtual communication. In contrast, many directors come to the boardroom with little or no e-commerce or digital experience in their repertoire. With this sudden shift, are corporate boards able to keep pace while their companies strive to keep competitive? In this episode, Sarah Hofstetter, a board member for Campbell Soup Company, offers E-commerce expertise and discusses the new challenges boards are facing:

• What does the current E-commerce landscape look like for board members?
• What role should digital and E-commerce knowledge play in board composition and recruiting?
• What hurdles are corporate boards facing within a virtual environment?